.candybutton. was established in late 2010, by sisters Yenna Utama and Deasy Natalia. We started from a little space at home back then without any educational background of fashion using the garment leftovers ( buttons & patchwork fabrics ). This is the reason, the name .candybutton. came up. Thankfull for the great responses, our customers love .candybutton.’s authentic unique, authentic designs with the candy colors selection.
“Still rembember clearly when we made the first 10 or 20 hairpins and my friend bought the entire collection , really boost our confident and set us on fire.”~ Deasy.
“ It was incredible, we started with IDR 50,000 each so total IDR 100,000 start-up cost! Then we went our first material shopping. “ ~ Yenna.
.candybutton. started with only the two of us. We sit together almost everyday from early morning sometimes until we sleep again to fulfill all the orders. What we saw daily was only buttons, ribbons and hot glue guns. We were making and checking the quality for hundreds of accessories only by two of us. Then at some point we decided to recruit more people to join our team. Our very first employee only last for several days until she stole our money. We were heartbroken & it was a big lesson for us to be more carefull. Luckily this situation was not last any longer, after all we got several honest & dilligent peoples who love crafts and working with us together.
In late 2010 was our turning point , we join our first bazaar in Paris Van Java , Bandung and in February 2011 , we opened our first little store / push cart in Paris Van Java Resort Lifestyle , Bandung. Then in 2013 , we opened our second push cart in Festival Citylink, Bandung. Sometimes we also joined some bazaar in Jakarta. It was great and exciting experiences that we enjoyed so much doing it. Finally in from July 2015 , we are moving to our HQ Store – Jl. Kebon Jukut no. 3a, Bandung and officially opened the store on September 2015. From here we are expanding our products to kids apparels for boys & girls.
2016 was the year that we would never forget. January 2016 our little brother got a very bad motocycle accident that made us focused on his medical treatments and staying at overseas hospital for almost 3 months. Thankfully we have a great team in Bandung that was running .candybutton. eventhough it was not our best performance. So unfortunately we need close our push-cart in Festival Citylink in early 2016 due to lack of focus & people. Both of us continue to look after our brother & run .candybutton. the best way we could do. By this year we both also got married.
Things were getting better, in 2018 we both having babies, Neil & Kiara. In spite of that , we come to decision to close our pushcart in Paris Van Java Resort Lifestyle. We need to make this decision so we are able to focus to make our HQ Store excellent and we also can focus raising our babies at the same time. It looks like a loss but it never a loss.
After so many ups and downs, here we are now. Having Deasy as the Creative Director & Yenna as Director of Administration, we are thrive to produce high quality of adorable accessories & apparels at an affordable price.
candybutton Workshop :
Jl. Kebon Jukut no. 3A